Does my wine habit show on my face? The morning after drinking, I’d peer into the mirror, wondering how to hide the redness and puffy, bloated look.

I know I’m not the only one who’s wondered if their skin is giving away their secret… and now companies are cashing in on that concern.

Recently I spotted an ad for a collagen brand that said: if you’re a woman in midlife, drinking alcohol will make you look older. The fix? Just buy their collagen powder (of course)!

The truth is, no supplement or beauty treatment can cancel alcohol’s impact. But sobriety, on the other hand, gets to work pretty fast.

Key points: 

Collagen can’t do that much

It’s misleading to claim that a collagen powder can rebuild “every single thing alcohol damages”.  It cannot magically reverse or rebuild to that level. In fact, when you look at more neutral research around what collagen can do, the evidence is a little underwhelming. This BBC article says collagen can keep skin elastic but won’t stop wrinkles, and this one describes collagen as “hugely hyped”.

Alcohol has a big impact on your face

Two large glasses of wine a night count as binge drinking for a woman, and that kind of drinking can leave your face looking puffier the next day, from fluid retention. Your skin can look duller and drier too, because alcohol messes with your sleep and your hydration, all the basics your skin depends on. If you’re prone to redness or rosacea, alcohol makes that worse. And there’s research linking heavier drinking in women with visible signs of ageing, things like under-eye puffiness and loss of volume in the face.

The real fix

Taking collagen to offset regular drinking is like mopping up a leak without fixing the pipe. It might help a little, but it won’t make a real difference while the cause is still there. Quitting drinking is the best way to see an improvement in your appearance and guard against future damage. Fun fact: when women come to work with me, I often ask them to take a selfie on the first day. The difference you see within 6 weeks is incredible!

If you want some help to address the root cause here – your drinking – I am running a free masterclass and coaching week. I’ll be sharing some key lessons, answering questions, and coaching people to get started on an alcohol-free journey. It all begins next Monday. Feel free to join, whether you’re taking collagen or not! Just register below.